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Mangoceuticals (NASDAQ: MGRX)’ bid to take its proprietary Mango product line to the mass market has received a significant boost. Focused on developing and selling a variety of men’s health and wellness products, the Company has inked a strategic partnership that will see RedLime Solutions become its software support and development provider. Partnering with RedLime marks an essential step in the company’s bid to engage more customers and elevate MangoRX customer experience.

RedLime Deal

The partnership with RedLime will add eight dedicated software developers to Mangoceutical’s talented team. The addition is expected to lay the foundation for accelerating growth through new strategies, features, and verticals. The new team is also expected to help unleash a new dimension to accelerate the company’s growth pathways.

The alliance could not have come at a better time, as Mangoceuticals is in the race for market share in the multi-billion men’s health and wellness segment. Backed by Mango, its unique formulation designed to enhance intimate performance while addressing other underlying issues, the company has embarked on an aggressive marketing campaign.

Mango Product Line

Created using the same ingredients as the one in Cialis, Tadalafil is the company’s lead product. The product is designed to help men achieve optimum performance as it contains a blend of ingredients all approved by the US Food and Drug ADmisntartion. Some of the key ingredients in Tadalafil include Oxytocin and L Arginine, both of which are commonly used to treat personal dysfunction.

In addition to Tadalafil, Mangoceuticals has sought to strengthen its Mango product line by launching a new product. Sildenafil will be the company’s new product that will target a niche market within the men’s health and wellness segment. The new product, available for purchase in the summer, is designed for men who wish to achieve faster efficacy. On the other hand, Tadalafil is highly suited for men looking to last longer.

Sildenafil and Tadalafil are the two products that Mangoceuticals is relying on to gain market share in the men’s health and wellness segment, growing at a  15% compound annual growth rate. The company is also looking to launch new products as it sees a big market share valued at over $30 billion.

As the company adds new products, it will rely on RedLime and the new team to expand customer support functionality in its platform. The primary goal is to automate all the support features to ensure easy access to the products as one way to enhance customer journey and experience.

Going to Market

Management has since embarked on an aggressive marketing campaign to create buzz around the Mango ED product line in the revenue race. IT’S Media, widely known for the popular Pillow Talk podcast, has engaged Mangoceuticals to become an exclusive podcast sponsor.

By sponsoring the Pillow Talk Podcast, Mango ED product will be marketed to millions of people who tune in with each episode’s release. Primary ads featuring the health and wellness product are to occur in the form of mid-roll promotional spots with hosts speaking organically about the product in a non-scripted read. The fact that the Pillow Talk podcast is a top-tier male-focused podcast could result in loyal customers to the Mango product.

Mangoceuticals has also been engaged to become an exclusive sponsor by Adam22. Consequently, the Mango ED product is to be marketed on a series of No Jumper and Plug Talk episodes starting this month.  The deal with Adam22 aligns with the company’s focus on driving sales growth as the partnership has the potential to unlock an enormous bump in ardent awareness sales and market share

The company is also banking on GaS Digital Network to generate over 1 million impressions for its Mango ED product s part of another marketing sponsorship deal. It is also targeting potential customers on the Barstool Sports platform by sponsoring the popular Only Stan’s Podcast.

In addition to the sponsorship deals, Mangoceuticals is also running a Make America Hard Again campaign that is optimized for lead traffic generation. The campaign is dedicated to driving revenue through the sale of MangoRX-related merchandise. The campaign is more than a marketing concept as it also strives to help men go hard in every aspect of their lives.

Bottom Line

The future can only be bright for Mangoceuticals as more high-profile brands continue to engage, offering an opportunity to market its special health and wellness brand Mango ED. The rising brand awareness has the potential to unlock new revenue opportunities and streams that should allow the company to generate significant shareholder value.

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