You may not be able to define luxury, but chances are good that you know it when you see it. Luxury goods are the opposite of necessities. They’re high-end products that consumers want but don’t need. They’re also distinct from commodity products (such as bananas or gasoline) that are not easily distinguished by brand. Luxury goods are more expensive than competing products, but they are perceived as higher quality and confer status on the owner. Because of that relationship, brand is a crucial component of a luxury stock. The best luxury stocks include strong brands, high operating margins, and timeless products.
Investors most often think of retail products when they think of luxury. Those may include fashion from brands such as Burberry Group (OTC:BURBY); Jimmy Choo, which is owned by Capri Holdings (NYSE:CPRI); or Stuart Weitzman, which belongs to Tapestry (NYSE:TPR). However, the sector goes beyond retail to include travel, food and dining, and even services to include stocks such as RH (NYSE:RH), LVMH MOET HENNESSY LOUIS VUITTON (OTC:LVMHF) and FERRARI (NYSE:RACE).
We would like to draw your attention to Maison Luxe, Inc. (OTC US: MASN). Today, the company announced that it has expanded its relationship with Princess World Jewelers and completed an inventory stocking of Princess World Jewelers’ Caribbean location in anticipation of the upcoming cruise ship season. The Caribbean location is an add-on to the Company’s previously announced partnership with Princess to showcase a selection of fine timepieces for their showrooms in Alaska. The initial retail stocking of more than $500,000 of luxury timepieces in the Caribbean location is nearly double the Company’s prior arrangement. Princess World Jewelers, with retail locations in Alaska and the Caribbean, caters primarily to cruise ship passengers.
On October 27th, MASN announced that it plans to expand upon its agreement with Signet International Group (“Signet”) (SignetInternationalGroup.com), a leading player in the marketing and distribution of luxury branded products primarily to the cruise industry.
Anil Idnani, CEO and Founder of Maison Luxe, commented, “After the first full year of our Signet Partnership, we look forward to increasing our exposure with Signet, and expanding the company’s reach in the cruise ship industry. Signet’s cruise partners provide a tremendous opportunity to showcase quality luxury items to leisure travelers worldwide. We believe the resilience of the cruise industry will pave the way for a post -COVID-19 recovery and we are well positioned with existing customers in the travel sector.”
Prior to this, on October 20th, Maison Luxe, Inc. (OTC US: MASN) announced the Company has concluded a successful test with Princess World Jewelers Alaska with an initial sell through totaling $275,000 during the first quarter. The company recently partnered with Princess to showcase a selection of fine timepieces for their brick and motor showrooms in Alaska. Princess World Jewelers, with retail locations in Alaska and the Caribbean, caters primarily to cruise ship passengers. According to Cruisemarketwatch.com, ocean cruise market revenues topped $23.8 billion in 2021. Maison Luxe looks to aggressively expand this successful test with increased product inventory at Princess World Caribbean locations to generate sales and brand exposure in the cruise ship marketplace.
While investors tend to think of companies such as LVMH, Hermes (OTC:HESAY), or Gucci owner Kering (OTC:PPRUY) as core luxury brands, luxury status extends beyond fashion and retail, and some companies have elements of a luxury business inside a larger one. Nike’s (NYSE:NKE) Jordan brand, for instance, uses artificial scarcity to drive sales of its basketball sneakers, which often fetch top dollar on the resale market. Starbucks (NASDAQ:SBUX) has followed a similar playbook with its reserve roasteries and premium coffees, and Airbnb (NASDAQ:ABNB) offers luxury home rentals through Airbnb Luxe. Apple (NASDAQ:AAPL) and Tesla (NASDAQ:TSLA) serve as additional examples of companies that have successfully straddled the luxury and mass markets.
Maison Luxe, Inc. (OTC US: MASN) could very well become a leading player in the marketing and distribution of luxury branded products primarily to the cruise industry. MASN is currently trading at $0.0045 with a 52 week high of 15 cents. Considering the recent developments taking place at the company, MASN stock price may have lot of room to the upside. The luxury sector has been a strong performer over the past decade, but it is susceptible to market pullbacks and recessions. Consumer spending on luxury products tends to fall in difficult times as wealth is lost. As always, conduct your own due diligence and follow traders vigilance.
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